Terms & Conditions

Version terms-v3-2026-07-26 · Effective 26 July 2026

IT IS AGREED as follows:

1. Definitions and interpretation

1.1These Terms apply to swimming coaching supplied by H.G Swim Academy Limited (the Company), registered in England and Wales under company number 16671905, with registered office at 11 Redcliffe Street, London SW10 9DR.

1.2Client means the parent, guardian or adult student who contracts with the Company. Student means the person receiving coaching. Teacher means the person providing coaching for the Company.

1.3Lesson means one scheduled swimming lesson. Packet means a finite block of exactly 6 or 10 prepaid Lessons. Monthly Subscription means an eligible recurring weekly-Lesson arrangement billed monthly in advance. Trial Lesson means a one-off introductory lesson. Intensive Course means a separately booked multi-day holiday course. Credit means a non-cash entitlement to a Lesson subject to its recorded source, duration and expiry.

1.4References to writing include the parent portal, email and other written electronic communications used by the Company. Headings are for convenience and do not affect interpretation.

2. Agreement and product eligibility

2.1These Terms, the applicable booking confirmation and any separately agreed written booking details form the agreement between the Company and the Client.

2.2Product eligibility is controlled by the pricing classification assigned to the Client's account:

  • standard_new Clients may purchase Packets only;
  • thames_city_resident Clients may purchase Thames City resident Packets and, where otherwise eligible, Monthly Subscriptions;
  • legacy_existing Clients may purchase Packets at their configured legacy rates and, where otherwise eligible, Monthly Subscriptions;
  • a Client whose pricing classification is missing or unconfigured cannot purchase until the Company configures the account.

2.3Thames City resident pricing is a published rate classification. It is not a coupon or discount.

2.4Eligibility and availability are rechecked when a purchase or booking is made. Displaying a product does not override the account's server-recorded eligibility.

3. The Company's obligations

3.1The Company will provide Coaching Services with reasonable care and skill and will use appropriately skilled Teachers.

3.2The Company will take reasonable steps to maintain teaching continuity, but may change a Teacher, venue or schedule for operational, safety or safeguarding reasons.

3.3The Company maintains appropriate public liability insurance and requires Teachers to hold the qualifications and safeguarding checks appropriate to their roles, including Disclosure and Barring Service checks where required.

3.4The Company will provide a safe teaching environment so far as reasonably practicable and will follow applicable Swim England safeguarding guidance and venue emergency procedures.

3.5Beginners and non-swimmers will be taught from the water where the Company considers this necessary for safety and effective instruction.

3.6The Company may cancel or rearrange a Lesson because of Teacher illness, venue closure, safety concerns or circumstances outside its reasonable control. The Company will communicate the available rescheduling, credit or refund remedy in accordance with applicable law and the recorded funding source.

4. Client and Student obligations

4.1The Client or a nominated responsible guardian must remain at the venue throughout a child Student's Lesson and remain immediately available for safeguarding, medical and venue-emergency purposes.

4.2The Client must provide accurate contact, medical and emergency information and promptly notify the Company of any change.

4.3A Student who has an infectious condition, is medically unfit to swim or presents a safety risk must not attend.

4.4The Client consents to lawful and appropriate physical contact needed for teaching, safety, comfort or emergency assistance, and to urgent medical treatment where it is necessary and the Client cannot immediately be contacted.

4.5Students and accompanying persons must follow Teacher instructions and venue rules, behave respectfully and avoid disrupting a Lesson.

4.6The Company may exclude a Student for serious or repeated unsafe, abusive or disruptive behaviour. Any entitlement or refund consequence will be considered consistently with applicable consumer law and the circumstances of the exclusion.

4.7A Student must not enter the water before the scheduled Lesson start and must leave when the Lesson ends unless venue staff expressly permit otherwise.

4.8The Client is responsible for personal property brought to a venue. The Company is not responsible for loss except where liability cannot lawfully be excluded.

4.9Progression, swimming level and placement decisions remain the Company's professional judgment and are subject to availability.

5. Pricing and payments

5.1Standard-new Packet pricing is:

  • 30 minutes: £75 per Lesson; £450 for 6 Lessons; £750 for 10 Lessons;
  • 45 minutes: £110 per Lesson; £660 for 6 Lessons; £1,100 for 10 Lessons;
  • 60 minutes: £140 per Lesson; £840 for 6 Lessons; £1,400 for 10 Lessons.

5.2Thames City resident Packet pricing is:

  • 30 minutes: £45 per Lesson; £270 for 6 Lessons; £450 for 10 Lessons;
  • 45 minutes: £65 per Lesson; £390 for 6 Lessons; £650 for 10 Lessons;
  • 60 minutes: £80 per Lesson; £480 for 6 Lessons; £800 for 10 Lessons.

5.3Legacy-existing Clients may retain individually agreed Packet rates configured on their account. Only durations with a configured rate are offered.

5.4Before any separately shown, admin-approved Packet discount, the Packet list total is the applicable Lesson rate multiplied by the Packet size. Any approved Packet discount is shown separately from the advertised Lesson rate and cannot be stacked. Subscription products do not receive Packet discounts.

5.5Eligible newly started or restarted Monthly Subscriptions use the Company's shared monthly rates: £196 for 30 minutes, £283 for 45 minutes and £348 for 60 minutes. An existing active subscription retains the actual recurring price attached to it unless a lawful and agreed change is made.

5.6Intensive Course rates of £45, £65 and £80 per Lesson for 30, 45 and 60 minutes respectively are available only to legacy_existing and thames_city_resident Clients. Standard-new and unconfigured Clients are not eligible to purchase an Intensive Course at those rates.

5.7Supported online card payments are processed through Stripe Checkout. The Company does not receive or store the Client's full card details.

5.8BACS and cash payments may be handled manually where authorised. A standard_new Client paying by BACS or cash still receives a finite 6-Lesson or 10-Lesson Packet; an open-ended manual recurring entitlement is not created.

5.9The Client must use the payment reference and instructions supplied by the Company. A payment is not treated as settled until it has been received and reconciled.

5.10Payment responsibility remains with the Client unless the Company expressly agrees otherwise in writing.

6. Cancellation, credits, validity, reminders and refunds

6.1The cancellation and rescheduling threshold is 24 hours before the scheduled Lesson start in Europe/London time. Exactly 24 hours' notice is timely.

6.2Where a Lesson is otherwise cancellable, cancellation or rescheduling at least 24 hours before its scheduled start is permitted and the associated Lesson Credit is retained or returned.

6.3Where less than 24 hours' notice is given, the full Lesson fee is charged and no Lesson Credit is returned. A non-attendance without timely cancellation is treated in the same way.

6.4A timely cancellation returns the original Credit with its original source, duration and absolute expiry. It does not reset, extend or replace that expiry.

6.5Product-specific restrictions remain applicable. Trial Lessons, Intensive Courses and particular Credit-redeemed bookings may be marked non-cancellable through the portal. A Client needing assistance with such a booking must contact the Company; the general notice threshold does not silently override an explicit non-cancellable restriction.

6.6Every newly purchased or externally settled finite Packet contains exactly 6 or 10 Lessons and expires six calendar months after its purchase or settlement date. The stored absolute expiry timestamp governs.

6.7A Packet-funded Lesson must start on or before the Packet's stored expiry timestamp. A missing or expired Packet Credit cannot be redeemed. Existing historical Packets keep their recorded expiry and are not retrospectively extended or shortened by these Terms.

6.8The same expiry interpretation applies to customer redemption, manual redemption and recurring-booking generation.

6.9Where a reliable Packet expiry exists, the Company sends courtesy Packet-expiry service reminders 30 days and 7 days before expiry. Each threshold is sent at most once per Packet. Reminders do not change the expiry, and the Client remains responsible for monitoring and using the Packet in time.

6.10Subscription Credits retain the expiry, carry-over and treatment recorded when they were issued. Cancellation does not delete or claw back Credits already issued for a paid billing period.

6.11A Monthly Subscription cancellation takes effect at the end of the paid billing period. Billing for later periods then stops. Subscription pause is not offered at launch, although the application may continue to display and defensively handle a historically paused external subscription state.

6.12Intensive Courses and Credit-redeemed Lessons may have specific non-cancellation and non-refund restrictions stated at booking. Nothing in those restrictions removes a statutory right that cannot lawfully be excluded.

6.13Cash refunds are handled manually outside the application. An administrator recording an external refund reconciliation or changing an entitlement status does not itself move money. The actual payment refund must be completed separately through the original payment provider or agreed business process.

6.14The Company does not promise an automatic or universal pro-rata cash refund. Any refund is assessed against the payment source, service supplied, these Terms and the Client's statutory rights.

6.15Nothing in these Terms limits rights or remedies that the Client has under the Consumer Rights Act 2015 or other applicable consumer-protection law.

6.16A Lesson, Trial Lesson or Intensive Course booked for a specific date or period is a service related to a leisure activity supplied on a specific date or period of performance. No statutory cancellation period applies to it. Cancellation of a booked Lesson is governed by clauses 6.1 to 6.3.

6.17Where the Client makes a first purchase of a Packet, or starts a first Monthly Subscription, through the parent portal, the Client may cancel the service within 14 days beginning the day after that purchase or start date, by written notice to info@hgswimacademy.co.uk. Any clear statement of the decision to cancel is sufficient.

6.18Lesson Credits are made available for booking immediately. By completing the purchase the Client expressly requests that the Company begin supplying the Coaching Services at once, before the end of that 14-day period.

6.19A Lesson that has been attended has been supplied and is not refunded. A Lesson cancelled with less than 24 hours' notice, and a non-attendance without timely cancellation, are treated as supplied under clause 6.3 and are likewise not refunded.

6.20On a cancellation under clause 6.17 the Company charges for the Lessons supplied under clause 6.19 at the Lesson rate applicable to that purchase, cancels the remaining unused Credits from that purchase, releases any future bookings made with them, and refunds the balance to the original payment method within 14 days of receiving the notice. For a Monthly Subscription the same treatment applies to the current billing period and clause 6.11 governs the remainder.

6.21Clause 6.17 is a right to cancel the service. It is not a right to a refund of Lessons already supplied, and it does not extend, reset or replace any Credit expiry recorded under clauses 6.4 to 6.8.

7. Data protection and privacy

7.1H.G Swim Academy Limited is the data controller for personal data collected about Clients and Students and processes that data under the Data Protection Act 2018 and UK GDPR. The Company's ICO registration number is ZC126807.

7.2Personal data is used to administer accounts, safeguarding, Lessons, bookings, payments, service communications, legal obligations and requests made by the Client.

7.3The Company may use trusted processors for hosting, storage, email and payment services. Those processors act on the Company's instructions. The Company does not sell personal data or share it with third parties for their own marketing.

7.4Service messages include booking, cancellation, account, payment and eligible Packet-expiry communications. Marketing is sent only in accordance with the Client's recorded communication preference and applicable law.

7.5Data is retained for as long as the relationship or a legal obligation requires. Financial and transactional records may be retained for the period required by HMRC and other applicable law.

7.6The Client may exercise applicable rights of access, rectification, erasure, restriction, objection and portability, and may withdraw consent where consent is the lawful basis.

7.7A data-protection enquiry may be sent to info@hgswimacademy.co.uk or to H.G Swim Academy Limited, 11 Redcliffe Street, London SW10 9DR. A Client may complain to the Information Commissioner's Office.

7.8The Client must provide information necessary to deliver Coaching Services safely and lawfully. Incomplete or inaccurate required information may prevent the Company from accepting or continuing a booking.

7.9The Company uses appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or disclosure.

8. Force majeure

8.1The Company is not liable for a failure caused by circumstances reasonably outside its control, including severe weather, fire, flood, disease, public-health restrictions, war, civil unrest, industrial action, utility failure, venue closure or cyber-attack.

8.2The Company will notify affected Clients as soon as reasonably practicable and explain the available rescheduling, credit or refund response, subject to applicable law.

9. Severability

9.1If a provision is illegal, invalid or unenforceable, it is severed to the minimum extent necessary and the remaining provisions continue in force.

9.2If severance materially changes the commercial basis of the agreement, the parties will seek a lawful replacement that reflects the original intent as closely as possible.

10. Liability

10.1Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited.

10.2Subject to clause 10.1, the Company's aggregate contractual liability is limited to the fees paid for the affected Coaching Services during the twelve months preceding the event giving rise to the claim.

10.3Subject to clause 10.1, the Company is not liable for indirect or consequential loss that was not reasonably foreseeable when the agreement was made.

11. Entire agreement and Terms changes

11.1These Terms, booking confirmations and any agreed written booking details form the entire agreement for the Coaching Services, without excluding liability for fraud or a Client's statutory rights.

11.2Operational changes needed for health, safety, safeguarding or law may be made where reasonably necessary and communicated appropriately.

11.3A material new Terms version requires affirmative reacceptance. The Company preserves previous acceptance records and does not infer acceptance of a new version from an earlier timestamp.

11.4A previously issued Credit remains subject to the recorded entitlement and expiry applicable to it. Publishing a new Terms version does not silently reset, shorten or extend that entitlement.

12. Governing law and statutory rights

12.1These Terms are governed by the law of England and Wales. The courts of England and Wales have jurisdiction, subject to any mandatory consumer right to bring proceedings elsewhere.

12.2Nothing in these Terms affects the Client's statutory rights, including rights under the Consumer Rights Act 2015 and other applicable UK consumer-protection legislation.

12.3The Client may use an applicable alternative dispute-resolution process or contact the relevant consumer-protection authority where the law provides that option.

End of Terms and Conditions.